Over the years, through customer interactions and survey results, we have learned a lot about what motivates training and consulting firms to transition to digital and mobile training materials, and what barriers they perceive to accomplishing that goal:
Based on the feedback of these professionals, SharedBook has developed a program to break this impasse and help training and consulting companies migrate to digital and mobile materials without risk. This use case describes common concerns companies have when considering the transition, and how SharedBook partners with customers to alleviate those risks and concerns.
Proprietary content is a foundational asset for many training companies. Naturally, these companies often worry that once clients and trainees have a digital copy of their materials, they may share it without permission and thereby undermine future revenue opportunities for the company.
It’s important to begin by noting that keeping materials in print is an imperfect defense against such unauthorized sharing. As easily as someone can make printed copies of the materials on an office copy machine, they can also create digital versions using the rapid auto-feed scanners found on most modern copiers. So, given that even printed materials can be easily converted to digital files and shared, is there a better way to safeguard intellectual property?
Yes. From the moment you share your materials from your secure SharedBook account, they are protected in the following ways:
Some companies we spoke with initially thought the best way to assure the safety of their content was to build a digital content distribution system themselves. In each case, they found the time and cost of developing a homegrown solution significantly exceeded their expectations. For these reasons, the endeavor to build their own platform was often abandon after much time and energy were invested.
Other companies do not want to undertake such an internal IT project but feel they lack the domain knowledge and expertise to identify, evaluate, and select a good partner.
For most training and consulting companies, partnering with a company like SharedBook provides three critical benefits:
SharedBook provides a per-active-user model designed to minimize risk for our customers. If a company trains 1,000 people per year (for example), they need not purchase 1,000 user seats up front. They can begin with as few as 200, and then add users when needed throughout the year to align the timing of costs with training revenues. Additionally, SharedBook's per-user annual price is a fraction of what many LMS and CMS charge for a single month!
Faster time to market is another area SharedBook customers enjoy. By bypassing lengthy internal IT projects or implementations of complex software solutions, our clients can focus on their core competency of training, rather than software development. With SharedBook, trainers simply upload current training materials like PowerPoints, Word docs, PDFs, and videos into a secure, private cloud-based account, select items to include in a “pack” and then distribute to clients. If a company has a large content collection, SharedBook will even assist in the content migration as part of the Customer Success Program hours which are included with every subscription.
Finally, given the rapid changes in mobile and digital technologies, it is important to leverage evergreen solutions. SharedBook’s customers enjoy ongoing enhancements to the platform which keep it current and provide greater value for them and their trainees.
Some companies worry about potential time and costs to service their trainees if they were to implement digital and mobile training materials. SharedBook alleviates this concern by providing end-user customer support via phone, live chat, and other mediums. Members of our Customer Success Team will even help you plan training events to assure that your trainees have an outstanding experience with your new materials.
There are many financial benefits associated with digital and mobile training materials, including: