SharedBook
Contact:
Caroline Vanderlip
cvanderlip@sharedbook.com
(646)442-8845

SHAREDBOOK AND MASHABLE'S KRISTEN NICOLE INTRODUCE COCKTAIL RECIPE BOOK – PROCEEDS TO BENEFIT IDEALIST

Individuals Can Now Submit Their Favorite Drink Recipes to the Techtini Pocket Guide, Which Can Be Personalized and Printed On Demand

NEW YORK and CHICAGO – May 29, 2008 – SharedBook Inc., the Reverse Publishing Platform provider, and Kristen Nicole of Mashable.com, introduced the Techtini Pocket Guide today at the first TECH cocktail Conference. The Techtini Pocket Guide is a collaborative on-demand book making project designed to showcase individuals and companies within the Web community.

Proceeds from Techtini Pocket Guide sales will benefit Idealist, a project of Action Without Borders. Idealist is an interactive site that facilitates connections between people and organizations that are interested in improving their communities.

There are two ways to participate in the Techtini Pocket Guide project. Individuals can contribute a favorite drink recipe and upload a photograph or logo to appear beside the ingredients. There is also space to include a story about the drink and information regarding a business if desired.

"Today's Web culture is all about sharing and collaboration," said Kristen Nicole, Senior Writer and Field Editor, Mashable.com. "The Techtini Pocket Guide is meant to be a fun way for companies in the Web community to express themselves and share their concept with the rest of the world."

The Techtini Pocket Guide is also available for sale. The initial book contains 35 recipes collected from companies around the world. Individuals can go to http://techtini.sharedbook.com to see a current list of recipes and how to personalize and publish their own guide.

Participants to date include: Allan Cox, AwayFind, BigOven, Bub.blicio.us, Fuelmyblog, Geezeo, Gleam, Frank Gruber, Harper Reed, Mashable, Kristen Nicole, Eric Olson, PickupPal, Jason Rexilius, Sittercity, Soceeo, The Successful Blog (Liz Strauss), TECH cocktail, Gary Vaynerchuck, VideoJug and VOIS.com.

"We are delighted that Kristen approached us for this project," said Caroline Vanderlip, Chief Executive Officer, SharedBook Inc. "The Techtini Pocket Guide is another example that demonstrates how easy SharedBook's browser-based publishing platform makes it for users to create their own guides from the Web today – containing only the information they want, and in the format they choose."

The Techtini Pocket Guide is priced at $19.95 for up to 40 pages. Additional pages may be added at a rate of 50 cents for every additional two pages. Domestic shipping is included.

All content is subject to editorial review. Participants are asked to allow 24 hours for a recipe to be added to the Techtini Pocket Guide. For more information, please go to http://techtini.sharedbook.com.

About SharedBook
SharedBook Inc. is a technology company that specializes in integrating and publishing data from various sources into a structured book product that can sit as a flipbook on the Internet or be professionally printed. The company's collaborative on-demand Reverse Publishing Platform allows users to extract data and content from multiple sources, manipulate it, and then distribute their unique creation in digital or hard copy format. SharedBook partners include Allrecipes.com, BigOven.com, The Canyons Resort, CarePages, Inc. (a division of Revolution Health Group), Exposures, 4-H, FuneralNet, Herff Jones, Inc., JumpTV, Legacy.com, Little League International®, The Officer Down Memorial Page, Inc., ProfessionalTravelGuide.com, Random House, Inc., Regent Seven Seas Cruises, Sportography, Inc., Steamboat Ski Resort, and YAVarsity.com. For more information, please go to www.sharedbook.com or http://sharedbook.typepad.com.