Caroline Vanderlip


Content owners now have a turnkey implementation to create a new revenue stream while consumers have a single-button method to assemble online content into a professionally formatted and printed book.

NEW YORK, NY – February 9, 2009 – SharedBook Inc., the Custom Publishing Platform provider, announced today at the O'Reilly Tools of Change for Publishing Conference the launch of its Smart Button technology, with implementations with longtime partner and new partners Encyclopaedia Britannica and SOHO Publishing. Smart Button is a streamlined implementation of the SharedBook platform that allows partners to apply SharedBook's customized creation capabilities with minimal resource application and maximum flexibility, delivering new revenue sources.

Initially, Encyclopaedia Britannica's editors will use Smart Button to create a new line of books culled from their vast troves of content, arrayed to illuminate specific topics for their customers. Soon, visitors to will also have the ability to use Smart Button to make their own works, by selecting various articles and content, and with one click, add them to a custom, one-of-a-kind volume. "Smart Button turns the historical process of publishing a book on its ear, bringing specialized content to our users faster than ever before", said Joe Miller, Managing Director of Encyclopaedia Britannica's Consumer Division. "Time to market accelerates ten fold and since the new titles use Print on Demand capabilities, there's minimal expense, as well as revised needs and expectations, which change the economics of the business." The first Encyclopaedia Britannica products will be available for purchase in late spring 2009.

Now visitors to's Memorial Websites ( can click just one button to dynamically create a professionally-printed book containing the content they want from a online memorial. "Our partnership with Legacy now enters its third year, and with this new application, our collective prospects continue to grow," said Caroline Vanderlip, Chief Executive Officer, SharedBook Inc. "Tens of thousands of Guest Books have been published to date and we expect Smart Button to enable the publication of books from's Memorial Websites to be just as easy and rewarding as the Guest Book product."

"With the addition of Smart Button to Memorial Websites, SharedBook has opened another new revenue stream for us and our 700+ newspaper affiliates," said CEO, Stopher Bartol. The Smart Button scrapes text and images from existing HTML pages on the Memorial Websites and formats them into chapters for use by the SharedBook platform.

Meanwhile, SOHO Publishing, with its KnitBook, is using a different version of Smart Button. In SOHO's implementation, the compilation capabilities of Smart Button allow its users to aggregate existing PDFs of individual patterns to create new custom pattern books ( With Smart Button and the SharedBook Custom Publishing Platform, a book is created from user selections, paginated (with a corresponding Table of Contents), and bound together.

The platform is capable of producing a downloadable Acrobat file, or, in the case of KnitBook, a professionally-printed book in soft or lay-flat hard cover.

"I still can't believe how quickly we were able to integrate Smart Button," said Art Joinnides, CEO of SOHO Publishing. "We have long been bullish on our publishing efforts with SharedBook, and we are even more so with this implementation, as it adds additional revenue opportunities and a very important level of consumer value to our overall proposition."

About SharedBook
SharedBook's Custom Publishing Platform allows customized and personalized books to be created dynamically and then displayed as flipbooks on the Web, downloaded as PDFs, or professionally printed. SharedBook specializes in integrating and publishing data from various sources through its own proprietary tools, which dramatically change the economics of book publishing. SharedBook's platform supports the traditional publisher's interest in personalization, and allows Web content providers to become publishers. SharedBook partners include, Bloomsbury, CaringBridge, CBS College Sports, DK Publishing, FuneralNet, Hachette, HarperCollins Publishers, JumpTV,, Little League International® The Officer Down Memorial Page, Penguin USA,, Random House, Inc., Regent Seven Seas Cruises, Regnery Publishing, SOHO Publishing, Steamboat Ski Resort, and Sterling Publishing, among others. For more information, please go to or

About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company also still publishes the 32-volume Encyclopaedia Britannica, along with Web sites such as Britannica Online Student Edition and new printed products, such as the Britannica Illustrated Science Library. The company makes its headquarters in Chicago.

About Legacy
Founded in 1998, ("") is the world's most timely and comprehensive resource for online obituaries and the undisputed leader in Web-based memorialization. This innovative online media company collaborates with more than 700 newspapers in the United States, Canada, the United Kingdom, Ireland and Australia to provide ways for readers to express condolences and share remembrances of loved ones. One of the Web's most visited sites, and the Web sites of its newspaper affiliates attract more than 13 million unique visitors each month. Through its affiliations with newspapers - including more than three-quarters of the top 100 newspapers in the U.S. - features obituaries and Guest Books for more than two-thirds of people who die in the United States. A privately held company whose investors include the Tribune Company, is headquartered in the Chicago suburb of Evanston, Ill. Learn more about by visiting where life stories live on.®