REGENT SEVEN SEAS INTRODUCES CUSTOM-PUBLISHED COMMEMORATIVE ALBUMS

Partnership with SharedBook Inc. lets cruise guests create books online and re-live the experience in print

NEW YORK - March 24, 2006 Regent Seven Seas Cruises and SharedBook Inc., a pioneer in custom publishing, have partnered to launch custom albums for cruise guests on Regent's Tahiti, Alaska, Mediterranean and Baltic programs.

Every guest on any of the four Regent Seven Seas (formerly Radisson Seven Seas) cruise programs will now have the opportunity to create a personalized book online, to be printed as a one-of-a-kind vacation keepsake. Guests on one of Regent's Inaugural European sailings from July through November on the line's flagship, the 700-guest all-suite, all-balcony Seven Seas Voyager, will be offered the book compliments of the line as part of the inaugural season celebrations.

Vacationers to Tahiti and Alaska can order their Regent Commemorative Albums beginning in April. Guests traveling to the Baltic and Mediterranean will be able to build and purchase personalized books beginning in July.

"Taking a cruise is memorable and relaxing. Each trip has its own destinations and activities," says SharedBook CEO Caroline Vanderlip. "Guests who build a SharedBook have a unique, personal memento that encompasses all the highlights of the shipboard experience, coupled with their own special memories."

Using SharedBook's patent-pending Web technology, guests can create personalized Regent Commemorative Albums by adding their own materials to an interactive, online template. This template features scenic views from the ship and facts about the destination as well as highlights of onboard activities. Individuals can easily upload up to 200 pages of text and photos. Families can work collaboratively on a group book; and friends can swap photos and "write" in each others' books.

Each full-color, completed book is a unique as its author. A click of the mouse immortalizes the best of the Web in a hard- or soft-cover enduring memento.

"Regent Seven Seas is committed to providing our guests with unique and personalized luxury experiences," said Sophie Vlessing, vice president guest strategy and marketing for Regent Seven Seas. "By partnering with SharedBook Inc., we can offer our guests an innovative way to create a personalized commemorative album and re-live The Regent Experience(sm) for years to come."

About SharedBook
SharedBook Inc., founded in 2003, is a pioneer in custom publishing. SharedBook designs and prints affordable, professional books tailored to communities and customized by individuals. For each affiliate organization, SharedBook creates a unique, interactive book template. SharedBook's proprietary, patent-pending Web technology - part blog, part photo album, part online community - allows group members to swap photos and share stories. Individuals choose their favorite content to fill the pages of their private memory books. SharedBook affiliates include Little League International, USA Football; 4-H; Cruise West Cruise Lines, Regent Seven Seas Cruises; and the Boston Symphony Orchestra, among others.

About Regent Seven Seas Regent Seven Seas Cruises(R) (RSSC) is part of Carlson Companies, a global leader in the hotel, restaurant, business and leisure travel, and marketing industries. The Regent brand encompasses luxury hotels, resorts, residences and cruises throughout the world, offering discerning travelers The Regent Experience with unique and personalized luxury. Regent Seven Seas (formerly Radisson Seven Seas) operates a fleet of medium-size luxury cruise ships that visit over 300 ports on all seven continents, including Antarctica. RSSC is consistently rated among the world's top three cruise lines by readers of luxury travel magazines. Travel agents voted RSSC the Best Luxury Cruise Line in Travel Weekly's annual poll in 2005.

For further information, contact Regent Seven Seas Cruises, 1000 Corporate Drive, Suite 500, Fort Lauderdale, Florida, 33334; or toll-free 800-477-7500; for brochures and reservation information toll-free 800-285-1835; or visit the Web site: www.theregentexperience.com. To make reservations contact your travel professional.