Caroline Vanderlip


Parents, Researchers Invited to Collectively Discuss and Footnote Newly Published "NurtureShock" from Hachette Books;

NEW YORK – September 14, 2009 – SharedBook Inc., a provider of content transformation technologies for consumers, online publishers and enterprises, today announced a new service allowing readers to comment on and annotate three online chapters of the recently published book, "NurtureShock: New Thinking About Children," by Po Bronson and Ashley Merryman, published by Hachette Book Group.

The chapters of "NurtureShock" are posted online at and are linked from, and, a Hachette website. At all three of these destinations, readers have the opportunity to link to NurtureShock, where they can comment on anything from a word to entire paragraphs of the book. The comments are then integrated as footnotes within the text, creating a revised version that now includes the readersŐ thoughts, suggestions and commentary. The collection of comments and annotations can then be printed as a revised version of the chapters and be purchased as a PDF for $2.95.

"We saw this as a great opportunity to allow our readers to get involved in one of our books in an innovative and thought-provocative way," said Jonathan Karp, publisher and editor in chief of Twelve, an imprint of the Hachette Book Group. "We hope readers will use this tool to become more engaged in what they are reading and to discover additional opinions and views from readers of the same piece of work."

The "NurtureShock" project is one in a series of efforts SharedBook is making to support an evolving relationship readers now have with written works. Innovations like blogs and online forums are breaking down the traditional barriers between a written piece and its readers, redefining the one-way medium as a participatory experience that allows individuals to engage in their own thoughts and experience the reactions of others. Until now, technology has not allowed readers to respond to a book and then capture those notes in a newly printed format that can be shared and preserved.

"SharedBook is dedicated to creating tools that allow individuals to experience content interactively," said Caroline Vanderlip, CEO SharedBook. "Our platform allows readers to express their thoughts in an integrated way with the original content, enriching their experience and creating a community of readers.

"This project is one of many we are developing for publishers, government markets, enterprises and consumers as content is enriched by social media ," she continued.

About SharedBook
SharedBook enables companies and consumers to dynamically produce personalized and customized documents and books by using its patented publishing and discussion platform. SharedBook's platforms facilitate the dynamic transformation of digital content into customized and personalized formats, such as flipbooks on the Web, downloadable PDFs, or professionally printed books.. Please visit

Media Contact:
Johanna Erickson
104 West Partners