Caroline Vanderlip


Company Shows Accelerated Momentum as Book Publishing Transforms and Consumer Demand Continues to Shift Towards Personalized and Customized Content

New Products and Technology Enhancements Announced

NEW YORK – May 04, 2009 – SharedBook Inc., the Custom Publishing Platform provider, today celebrates its five year anniversary with significant momentum in all metrics including business performance, customer growth with leading publishing brands, and the recent unveiling of multiple new product and technology enhancements across its portfolio of customized and personalized book offerings.

"In this economic environment, content owners are laser-focused on ways to drive new revenue streams, reduce costs, and speed time to market. In parallel, consumer spending is shifting away from commodity products to more lasting and meaningful, value-added offerings," said Caroline Vanderlip, Chief Executive Officer of SharedBook. "SharedBook is at the heart of this transformation as we create new business models that help change the economics of the publishing business. We've created a technology platform that changes the entire model of how a book gets created, published and delivered to customers, while addressing the shifting consumer demand for more personalized and on-demand content."

In the past year the company has doubled its customer base to now serve more than 45 leading content brands and publishers. In business performance, SharedBook experienced 60 percent year-over-year revenue growth in 2008. Its book unit volumes have increased a whopping 70 percent and order volume is up by 56 percent. Other business milestones include:

Today the company announces its first affiliate program for both its Blog2Print platform and its book personalization website, (more information on both is below). Through this exclusive program, web sites can link to these SharedBook platforms and earn revenue from purchases. Initial affiliates include,,,, and

The latest two agreements include a partnership with Thomas Nelson, the largest Christian publisher in the country, to deliver personalized books with expansion into customized product offerings. Learn2Grow, a leading online gardening community resource, will be launching with SharedBook to enable gardening aficionados to create their own customized gardening books.

In April, SharedBook unveiled its patented annotation technology platform with Our Energy Policy Foundation, a new online initiative for the nation's energy policy leaders. Using SharedBook's contextual annotation Our Energy Policy Foundation aims to enhance the development of U.S. energy policy through discussion by experts in the field from industry, academia, non-profit organizations, government, and elsewhere.

In March, SharedBook launched its newly enhanced book personalization Web site,, to offer books with customized inscriptions, special messages and even photographs, with advanced features to personalize books for all occasions.

In February, SharedBook launched its Smart Button technology, with implementations with longtime partner and new partners Encyclopaedia Britannica and SOHO Publishing. Smart Button is a streamlined implementation of the SharedBook platform that allows partners to apply SharedBook's customized creation capabilities with minimal resource application and maximum flexibility, delivering new revenue sources.

Recently, SharedBook expanded its Blog2Print platform for anyone who has ever wished to have a permanent copy of a favorite blog. With the Blog2Print platform, users of all three major consumer services, Google's Blogger, WordPress and Six Apart's TypePad, are now able to create well-formatted books of their blogs.

"SharedBook is demonstrating significant company growth and success as we celebrate our fifth anniversary. We are capitalizing on the economic environment by enabling content owners to capture new revenue without substantial additional investment. This is an exciting time to be part of the fast-changing publishing marketplace and to be helping both traditional publishers and content library owners embrace new business models in the digital era," added Caroline Vanderlip.

About SharedBook
SharedBook's Custom Publishing Platform allows customized and personalized books to be created dynamically and then displayed as flipbooks on the Web, downloaded as PDFs, or professionally printed. SharedBook specializes in integrating and publishing data from various sources through its own proprietary tools, which dramatically change the economics of book publishing. SharedBook's platform supports the traditional publisher's interest in personalization, and allows Web content providers to become publishers. SharedBook partners include, Bloomsbury, CaringBridge, CBS College Sports, DK Publishing, FuneralNet, Hachette Filipacci, HarperCollins Publishers,, The Officer Down Memorial Page, Penguin USA,, Random House, Inc., Regent Seven Seas Cruises, Regnery Publishing, SOHO Publishing, Steamboat Ski Resort, and Sterling Publishing, among others. For more information, please go to or

Media Contact:
Ray Yeung/Bill Douglass
Brainerd Communicators