Caroline Vanderlip


DEMO 07 Presenter to Release Open API for Publishing Content
and Data from Multiple Sources in Digital or Hard Copy Format

PALM DESERT , Calif. - January 30, 2007 - SharedBook Inc., a New York- based technology company, announced today that with the release of its first open API, all Web sites, especially Web 2.0 companies, and their users will be able to access the company's patent-pending data integration and collaboration technologies for publishing content and data. SharedBook will be demonstrating the features and benefits of this unique offering at Station #26 in the Demonstrator Pavilion during DEMO 07.

When the Internet became accessible to the general population in the 1990s, most content was repurposed from existing material in the offline world - magazines, newsletters and books, for example. With the dawn of the participatory Web 2.0 era, billions of pieces of content - text, data and photos as well as audio and video - are now original to the Web.

While various companies have introduced online photo books, story books and scrapbooks, they have approached the market from the perspective of personal photo compilation and storage. SharedBook instead addresses the issue of billions of pages of Web content and the user's desire to create a more permanent and professional way to save that content. The result is an on-demand Reverse Publishing platform that enables Web sites to monetize their content by allowing their users to combine supplied content from their sites with personal and community data, photos and stories.

"By freeing data on the Web to be repurposed offline, SharedBook is giving all sites the capability to monetize their content through the publication of books offline and on," said Caroline Vanderlip, Chief Executive Officer, SharedBook Inc.

SharedBook's joint solution with, the leading provider of online obituary solutions for the newspaper industry, illustrates how the platform works. offers its users the ability to create Commemorative Guest Books to preserve tributes left by family and friends in the Legacy Online Guest Books. Multiple streams of data from automatically flow to SharedBook where the data - the obituary, the guest book entries and family photos, among other items - are seamlessly mapped to a book structure. Individuals can review and edit the book product, and then add memorable photos and stories to complete the tribute, if they so desire. Through SharedBook's patent-pending collaboration technology, users can also invite others into their private book making space to contribute additional stories and photos that can be used in the final product.

SharedBook's open API will enable Web users and developers to independently build programs for their sites to integrate data into the SharedBook application. The open API will allow dynamic definition of articles and book making spaces, uploading of photos and stories, and previewing capability. The open API framework is REST based and includes a secure authentication mechanism to prevent fraud.

Hundreds of companies around the world vie for the chance to launch at DEMO, but only the very best make the cut. According to Chris Shipley, the executive producer of the DEMO conferences, "SharedBook is a company that recognizes the significant role that empowered individuals are playing in today's marketplace from both a business and consumer perspective. By publishing its API to Web users everywhere, SharedBook is leveling the playing field for sites to incorporate the most comprehensive on-demand Reverse Publishing platform available today."

The SharedBook open API is scheduled to become available to beta partners during the first quarter of 2007. For more information, please go to

About SharedBook
SharedBook Inc. is a technology company that specializes in integrating and publishing data from various sources into a structured book product that can sit as a flipbook on the Internet or be professionally-printed. The company's on demand, Reverse Publishing platform allows users to extract data and content from multiple sources, manipulate it, and then distribute their unique creation in digital or hard copy format. SharedBook partners include Boston Symphony Orchestra, The Canyons Resort, Cruise West Cruise Lines,4-H,, Little League International®, Regent Seven Seas Cruises, Steamboat Ski Resort, USA Football and Yosemite, among others.