SharedBook
Contact:
Caroline Vanderlip
cvanderlip@sharedbook.com
(646)442-8845

ATTENTION WEB DEVELOPERS: SHAREDBOOK OPEN API CHALLENGE STARTS TODAY

Contest Open to All Programming Languages with Prizes in Three Categories

NEW YORK – August 21, 2007 – SharedBook Inc., the Reverse Publishing Platform provider, introduced the SharedBook Open API Challenge today, a contest to award the best extensions from third party applications to SharedBook in three different categories: social networking, photo sharing, and desktop applications or collaborative online communities. Entries will be accepted from today through Sept. 30. The winners will be announced Oct. 15.

The SharedBook Open API Challenge is being offered to encourage the development of extensions from third party applications that flow their text, photographs or other content into SharedBook's Reverse Publishing Platform for on-demand output. SharedBook's Open API allows you to integrate online content into a structured book product that can be previewed and purchased, or personalized further.

Dion Almaer, co-founder of Ajaxian.com, and Benny Schlesinger, Chief Technical Officer, Jacada, Ltd. (Nasdaq: JCDA), will join a panel of SharedBook representatives to evaluate the entries based on their business utility, originality and technical elegance. The winners in each of the three categories will receive their choice of an OpenMoko Neo 1973 mobile phone, a 4GB iPhone™ or $500.

"We were inspired to offer the SharedBook Open API Challenge when our developers were able to show us a working example of the Blog2Print blog printing widget in just a few days," said Caroline Vanderlip, Chief Executive Officer, SharedBook Inc. "We look forward to seeing what others can create using SharedBook's open API and those of other companies that are currently available."

Projects can be installed as plug-ins to existing online applications or implemented as standalone Web applications. There is no limitation to the number of submissions that an individual or a team can enter.

Building a Connection

Extensions can be built to connect any Web site with content that could be useful in printed book format to SharedBook. This information may include branded content, statistical information or user-generated content, for example, which can be found on gardening, online dating, real estate, sports, travel, and weight loss sites, among others.

These are some more specific examples of the types of third party applications that could be integrated into SharedBook's Reverse Publishing Platform by category:

Connect SharedBook to a Social Networking Site
Examples: Appleseed, Del.icio.us, Elgg, Facebook, and Second Life.

Connect SharedBook to a Photo Sharing Site
Examples: Facebook Photos, Flickr, Fotki, and Photobucket.

Connect SharedBook to a Desktop Application or Collaborative Online Community
Examples: Firefox, iPhoto, OpenOffice.org, Picasa, Scribus, or Drupal, Project Gutenberg, Wikipages, Wikipedia, and Wikitravel.

For more information, please go to http://www.sharedbook.com/apichallenge.

About SharedBook
SharedBook Inc. is a technology company that specializes in integrating and publishing data from various sources into a structured book product that can sit as a flipbook on the Internet or be professionally printed. The company's collaborative on-demand Reverse Publishing Platform allows users to extract data and content from multiple sources, manipulate it, and then distribute their unique creation in digital or hard copy format. SharedBook partners include Boston Symphony Orchestra, The Canyons Resort, CarePages, Inc. (a division of Revolution Health Group), Cruise West Cruise Lines, 4-H, Legacy.com, Little League International¨, Regent Seven Seas Cruises, Sportography, Inc., Steamboat Ski Resort, 30 Minute Photos Etc., USA Football, XOS Technologies, Inc., and Yosemite. For more information, please go to www.sharedbook.com or http://sharedbook.typepad.com.