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EXECUTIVES AT SHAREDBOOK

Yossie (Josef) Hollander
Chairman

Yossie Hollander founded SharedBook Ltd. in 2002. Mr. Hollander is a successful serial entrepreneur and philanthropist. He has 35 years of experience in the software industry and is amongst the pioneers of the Israeli software industry.

Prior to SharedBook, Mr. Hollander founded New Dimension Software Ltd., serving as chairman and CEO, and took it public (NASDAQ) in 1992. The company was sold to BMC Software in 1999 for $650 million. In 1990, Mr. Hollander founded Jacada (NASDAQ: JCDA), another enterprise software firm, and is currently serving as its chairman.

Mr. Hollander also currently serves as a member of the Board of Governors and the Executive Committee of the Weizmann Institute of Science.

Caroline Vanderlip
CEO

Caroline Vanderlip joined SharedBook Inc. as its Chief Executive Officer in March 2004. She is responsible for guiding the strategic and operational direction of the company. Ms. Vanderlip has 30 years of progressive leadership, managerial and entrepreneurial success within the Internet, telecommunications, and cable TV industries.

Prior to SharedBook, Ms. Vanderlip served as Executive Vice President of ACE INA, an insurance holding company, where she also was President of a subsidiary venture specializing in employee benefits, YouDecide.com. She served as Chief Executive Officer of Softbank Interactive Marketing, a database-driven, interactive solutions firm in 1997, and President of AT&T's Personal Online Services group from 1995 to 1997.

From 1988 to 1995 Ms. Vanderlip was employed in various senior executive roles at NBC, the last being Senior Vice President, NBC Cable & Business Development, where she helped launch NBC SuperChannel throughout Europe. At CNBC, she helped construct the original business plan and became one of its first employees, responsible for all affiliate sales and marketing activity of the now multi-billion company.

Prior to NBC, Ms. Vanderlip held various senior level sales and marketing positions in the print, TV syndication and cable TV businesses.

Ms. Vanderlip holds an M.B.A. in Finance from New York University and a B.A. in American Studies from Vassar College.

Dave Brown
Vice President, IT Operations

Dave Brown joined SharedBook Inc. as its Vice President IT Operations in February of 2005. In this role, he is responsible for technical operations, fulfillment and customer service. Mr. Brown has over 18 years of technology and management experience in the Internet and Media industries.

Prior to SharedBook, Mr. Brown served as the head of Infrastructure Operations for United Media, the licensing and syndication division of E.W. Scripps. Prior to United Media, he was the CTO for GetMusic, an online music and entertainment division of Vivendi Universal. He was employed in a number of operational and strategic technical management positions at the New York Times Company and The New York Times Newspaper, the last being an Executive Director in the corporate office.

Mr. Brown holds a B.S. in Computer Science from the New York Institute of Technology.

Peter Budd
Vice President, Product Development & User Experience

Peter Budd joined SharedBook as Vice President, Product Development & User Experience in August 2007. In this role, he is responsible for guiding the innovation and implementation of improvements to the User Interface and the online customer experience.

Previously, Mr. Budd rose through the ranks during 18 years with The Hertz Corporation, eventually directing the company's strategy for electronic distribution, and then rising to Sr. Director, e-Business Development, where he conceived, designed, specified and oversaw operations that propelled the world's largest rent-a-car company to $1 Billon in annual online revenues.

Mr. Budd holds a Bachelor of Science degree in Mathematics from Virginia Polytechnic Institute and State University.

Rick Hunt
Vice President, Marketing

Rick Hunt joined SharedBook as Vice President, Marketing in November, 2005. Mr. Hunt brings over 20 years of consumer marketing experience to the company from roles of increasing responsibility in Packaged Goods, Publishing, Advertising, Entertainment, and Online Retailing.

Most recently, Mr. Hunt was Vice President, Account Director, with McCann Relationship Marketing/Princeton. Previously, he held positions with Time Warner, Sony, Universal Music, and Kraft Foods. He is also an Adjunct Professor at New York University in the School of Professional and Continuing Studies.

Mr. Hunt holds an MBA from Yale University and an AB from Harvard College.

Mor Schlesinger
Vice President, Research and Development

Mor Schlesinger joined SharedBook Ltd. as its Vice President of Research and Development in April 2002. In this role, she is responsible for guiding the strategic direction and operations of the research and development group. Ms. Schlesinger has 19 years of software development and management experience within the Internet, Engineering and Defense industries.

Prior to SharedBook, Ms. Schlesinger served as software development group leader at Vigil Technologies, a software company which supplied business intelligence from Internet sources. Prior to Vigil she also managed extensive R&D projects at Tecnomatix Technologies, a leading software company that develops products in the CAPE domain. Ms. Schlesinger also served as an officer in the IDF intelligence corps where she managed software development teams.

Ms. Schlesinger graduated Cum Laude with a M.Sc. and a B.Sc. in Mathematics and Computer Science from Tel-Aviv University.